Microsoft acquires team and tech behind photo app startup Swing
Updated November 7, 2022: Per ZDNet's Mary Jo Foley, the conquering is for Swing's team and technology, not the company itself. The article has been updated to clarify.
Swing revealed the acquisition (via ZDNet) on November 6, noting that the Swing team will be merged with the Skype team. There, the Swing team will apply its expertise in "imaging applied science and client experiences to deliver on key innovations for Skype messaging and calling experiences," Swing says.
Prior to the acquisition, Swing developed the SWNG app for iOS devices, which allows users to create moving photos. Essentially, the app would create one-2nd clips that offering a petty extra flair over standard photos. If that sounds familiar, it's because the same sort of concept appeared as living images on Lumia devices. Photos would appear static at first, just could be extended with a 2nd or so of video. Apple now implements the same sort of concept on iPhones with their Live Photos characteristic.
Co-ordinate to its printing release, Swing counts quondam Apple and Instagram employees amidst its ranks, and an early on investor was Twitter co-founder Biz Rock. It'south not articulate what we can expect from the Swing squad in Skype, merely Microsoft clearly has something in mind. "The Swing squad's deep expertise in imaging applied science volition help u.s.a. evangelize great new features and capabilities for Skype," said Microsoft's Corporate Vice President for Skype, Amritansh Raghav.
The terms of the deal were non revealed.
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Source: https://www.windowscentral.com/microsoft-buys-photo-app-startup-swing-bring-imaging-tech-skype
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